TECHNOLOGY - CRAFTSMANSHIP - TRADE FAIR - CONNECTION - CUT - CLARITY - COLOUR - STATEMENT - MODERNITY - INTUITION - QUALITY - INNOVATION - COMPETENCE
TECHNOLOGY - CRAFTSMANSHIP - TRADE FAIR - CONNECTION - CUT - CLARITY - COLOUR - STATEMENT - MODERNITY - INTUITION - QUALITY - INNOVATION - COMPETENCE
TECHNOLOGY - CRAFTSMANSHIP - TRADE FAIR - CONNECTION - CUT - CLARITY - COLOUR - STATEMENT - MODERNITY - INTUITION - QUALITY - INNOVATION - COMPETENCE
A fresh coat of paint for the future.
GHM shines in new colours
Our new brand identity emphasises what makes us special: Starting summer 2024, we will be presenting ourselves in a modern, bold design that stands for clarity, quality and progress.
GHM sees itself as a loyal partner to the carft. Craftsmanship symbolises not only consistency, quality and creativity, but also an impressive ability to innovate. These outstanding characteristics are also reflected in our new brand identity and bring our passion and commitment to the craft to life.
In an ever-changing world, we want to ensure that our brand reflects not only traditions and values, but also the dynamic and forward-thinking direction of the craft. Our new design epitomises this balance and ensures that we remain relevant and appealing to our target groups in the future. We not only want to inspire our existing employees, partners and customers, but also appeal to potential new prospects.
With the new corporate design, we are strengthening our corporate brand and emphasising our role as a leading trade fair organiser in the trade sector.
Old becomes WOW!
The transformation of our logos.
GHM’s familiar orange-coloured swoosh is now integrated into the company’s G to create an even stronger link to the logo. The H and M combine with the G to visualise the cohesion, joint growth and interfaces between different players in our industry.
A subline with the full name is added to underpin the logo – both visually and in terms of content.
More than just colourful.
CRAFTSMANSHIP
CLARITY
GROWTH
New colours for GHM.
Our world of colour is more than just a palette – it is a journey through the values and visions of GHM. The bright GHM orange epitomises our commitment to craftsmanship, the blue conveys clarity and reliability, and the vibrant green stands for fresh ideas and sustainable growth. Together they tell the story of GHM.
Trade fairs that connect
With new fonts, we set an example for the trade.
Our new font Nunito Sans is more than just text – it gives our messages a modern and clear voice. The headlines are eye-catching and the continuous text is a pleasure to read! Whether in print or digital, Nunito Sans ensures perfect legibility and aesthetic elegance. With its various styles, it adapts flexibly to different types of text, from flowing paragraphs to concise headlines. This is how we turn every piece of information into a visual experience.
Clarity in every form
They are striking, clear and the same colours as our logo: our new icons. They remain clearly recognisable on all devices, whether large or small, and fit seamlessly into any presentation. This makes them easier to understand and emphasises our messages once again.
So that the future looks good too.
With the new corporate design, GHM presents itself as bold and future-proof – perfectly prepared for all media channels. Be inspired by our new visual identity and see how we are positioning ourselves for the future together.
Please contact us for further information:
Ina Sunkel | Marketing Project Manager
Phone: +49 89 189 149 274
Mail: sunkel@ghm.de